Updates on Product Expiration, Branding Changes, and Market Communication

For Immediate Distribution Through Sasha Riess World Inner Network

Subject: Updates on Product Expiration, Branding Changes, and Market Communication

Dear Valued Distributors and Retailers,

At Sasha Riess World HQ, we remain steadfast in our commitment to providing the highest-quality, natural cosmetic products for dogs while continuously enhancing our communication and strategies to meet the evolving needs of the market. This letter serves to address critical updates regarding product expiration guidelines, safe disposal practices, and a rebranding initiative designed to better serve our professional and consumer audiences.

Product Expiration Guidelines and Safe Disposal Practices

As you know, Sasha Riess Pure Love & Harmony Cosmetics are formulated without preservatives or artificial stabilizers. This ensures the purity and effectiveness of our products but also limits their shelf life to two years. Beyond this period, we cannot guarantee their efficacy on dogs' coats and skin.

To uphold the integrity of our brand and customer satisfaction, please ensure the following:

• Proper Disposal of Expired Stock:
  • Expired cosmetics should be disposed of at designated household hazardous waste collection centers. Do not discard products in regular trash or drains. Recycle packaging where applicable under local regulations.
  • We encourage all distributors to follow similar local guidelines in their respective areas.
• Timely Stock Rotation: Regularly monitor inventory to prevent expired products from remaining in stock.

While we are proud to note that no expired stock has ever been reported in our distribution chain, we emphasize that acting responsibly toward your customers and brand reputation is non-negotiable. If stock management assistance is needed, we are here to help, as those who adhere to our marketing guidelines typically face challenges meeting demand rather than clearing out stock.

Rebranding Announcement

In alignment with rigorous market analysis and our commitment to improving communication, we are excited to announce a rebranding of key products. Effective November 01. 2024, we are introducing new branding to better serve professional groomers and dog parents:

• For Professionals:
  • Sasha Riess Shampoo Excellence
  • Sasha Riess Conditioner Excellence
• For Dog Parents:
  • Pure Love & Harmony Shampoo by Sasha Riess
  • Pure Love & Harmony Conditioner by Sasha Riess

With this transition, the production of Sasha Riess Pure Love Shampoo and Sasha Riess Harmony Conditioner will be discontinued as November  2024.

Supporting Your Transition

To ensure a smooth transition, we strongly recommend:

• Reaching out to manage inventory and implement marketing strategies to clear existing stock before the new branding launches.
• Adhering to expiration guidelines to maintain customer trust and the brand’s reputation.

We will take all necessary steps to protect the integrity of Sasha Riess Pure Love & Harmony, including legal actions against any distributor or retailer found to be in violation of these guidelines.

Commitment to Excellence

Since our launch in 2016, Sasha Riess Pure Love & Harmony has sold millions of liters worldwide without a single adverse reaction, even in dogs with severe allergies or sensitive skin. This unparalleled track record reflects the meticulous care with which our products are crafted. Our commitment to natural chemistry demands that we respect its limitations while harnessing its power to deliver outstanding results.

We are here to support you in this next phase of growth, helping you manage stock, enhance sales, and continue representing our brand with pride. If you have any questions or need assistance, please contact our team.

Thank you for your continued partnership. Together, we will continue setting the standard for excellence in canine cosmetics.

Warm regards,
Sasha Riess
Founder & President
Sasha Riess World