Sasha Riess Launches Revolutionary Excellence Collection for Canine Coat Care
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FOR IMMEDIATE RELEASE
Sasha Riess Launches Revolutionary Excellence Collection for Canine Coat Care
Introducing a Tailored Approach to Health, Vitality, and Beauty for Every Dog’s Coat
Arlington, TX – [Fri, Oct 28. 2024] – We are excited to unveil the Excellence Canine Coat Care Collection, a groundbreaking, scientifically-backed system designed to elevate the quality, appearance, and health of dog coats. Built on over 25 years of experience with top-tier show dogs and rooted in patented technology, the Sasha Riess Excellence Collection brings a customized, results-driven approach to canine grooming, setting a new standard in coat care.
With six specialized products—Shampoo Excellence, Conditioner Excellence, Moisture Excellence, Shine Excellence, Volume Excellence, and Strength Excellence—the collection addresses every aspect of coat health, from hydration to strength and color vibrancy. The collection is uniquely crafted to provide a step-by-step regimen that combines gentle cleansing, targeted enhancement, and protective sealing, ensuring that each coat receives precisely what it needs to thrive.
“Every dog’s coat is unique, just like each dog’s personality,” says Sasha Riess, creator of the Excellence Collection. “Our goal was to go beyond generic products and create a line that meets specific needs for different coat types and goals, whether it’s boosting volume, enhancing shine, or strengthening resilience. This collection is the result of years of experience and dedication to delivering lasting, real results for dogs of all breeds.”
The Excellence Collection combines naturally derived, scientifically tested ingredients like Aloe Vera, Green Tea Extract, Mango Extract, and Panthenol to deliver essential nutrients to the coat. Each product has been tested for effectiveness, with results showing marked improvement in coat volume, color intensity, moisture retention, and strength, making it ideal for dog owners, professional groomers, and show handlers alike.
Key Products in the Sasha Riess Excellence Collection:
- Shampoo Excellence & Conditioner Excellence: This foundational duo deeply cleanses while preparing and sealing the coat, setting the stage for further enhancement.
- Activate Moisture Excellence: Provides deep hydration and protection from dryness with natural Aloe Vera and panthenol, ensuring coats remain soft and resilient.
- Activate Shine Excellence: Enriched with Bisabolol and Panax Ginseng, this treatment enhances the coat’s natural shine and softness, ideal for achieving a radiant, polished look.
- Activate Volume Excellence: Collagen and Aloe Vera combine to rejuvenate and add body, delivering up to 30% increased coat volume, backed by scientific testing.
- Activate Strength Excellence: This powerful treatment with Mango Extract and Panthenol fortifies the coat against environmental damage, scientifically shown to increase tensile strength by 18%.
Each product is carefully designed to be used in a three-step regimen: Cleanse, Activate, and Seal, allowing active ingredients to be absorbed and retained within the coat. Sasha Riess has tested these products with proven results, including increased coat strength, volume, and shine for a visibly healthier, more vibrant appearance.
About Sasha Riess
With a distinguished career that spans more than 800 champions, 33 breeds and over 35 years, Sasha Riess is a globally trusted name in the canine grooming industry. Recognized for his expertise in enhancing coat health and beauty, Sasha Riess has now engineered his knowledge and experience into this groundbreaking collection, bringing professional-quality care to dogs and owners worldwide.