What is Free Flow of Excellence?
"Toward Free Flow of Excellence" by Sasha Riess is a project inspired by Mihaly Csikszentmihalyi's philosophy of the "state of flow," where individuals achieve peak performance and deep satisfaction. Csikszentmihalyi's concept highlights the importance of balancing challenges and skills to prevent boredom and frustration, guiding people to a state of seamless engagement and fulfillment.
Sasha Riess has dedicated his career to applying these principles specifically to the field of dog grooming, an industry where many professionals face high levels of stress. Groomers often endure long, physically demanding days, leading to issues like burnout, anxiety, and frustration. As a way of coping, some turn to unhealthy habits such as poor diet, obesity, alcoholism, and addiction, seeking temporary relief from the pressures of their work.
The "Toward Free Flow of Excellence" project by Sasha Riess is designed to equip dog groomers with practical solutions, expert guidance, and personalized coaching, helping them overcome obstacles and continually develop their skills. Sasha’s unique approach ensures that as their challenges grow, so do their abilities, leading them to a balanced state where they’re neither overwhelmed nor under-stimulated. This harmonious flow turns their work into a source of pride, satisfaction, and joy.
Additionally, Sasha Riess recognizes the importance of having the right tools to achieve excellence, which is why his project includes the development of specialized products under the Cosmetic, Tool, and Equipment Excellence line. This collection provides groomers with high-quality cosmetics, precision tools, and cutting-edge equipment designed specifically to meet the rigorous demands of the grooming profession. Each product is crafted to enhance skill and streamline the grooming process, supporting groomers in achieving exceptional results without unnecessary strain.
Together, the coaching and the specialized equipment foster an environment where groomers are empowered to reach their full potential. Sasha Riess’s commitment to the industry ensures that groomers have not only the knowledge and support they need but also the tools to master their craft with confidence and pride, day after day.
Drawing on his four decades of experience, Sasha Riess has consistently overcome challenges as a dog stylist, businessman, and entrepreneur, using each step to redefine and elevate the grooming industry. His "Toward Free Flow of Excellence" project embodies this journey, offering not only his insights but also innovative solutions that challenge the status quo.
Through his work, Sasha provides groomers with the tools and guidance, tools and equipment they need to meet their own challenges and raise the standards within their craft, encouraging a culture of continuous improvement and genuine enjoyment in their work, finding their own "State of Free Flow"